Completed: Work in ProgressSTR Marketing Ltée
La Tour Koenig
What to ExpectSTR Marketing Ltée is a commercial interior project currently in development, located in La Tour Koenig. The design focuses on creating a dynamic and engaging environment that reflects the brand’s identity while enhancing user experience through spatial clarity, material contrast, and integrated display elements.
❋ Design Concept
The project is driven by a strong brand narrative, where interior elements double as visual communication tools. Display installations and sculptural features are strategically integrated to showcase products while reinforcing the company’s identity within the space.
❋ Spatial Organisation
The layout balances open circulation with defined zones, including reception, meeting areas, and product display spaces. Transparency through glass partitions maintains visual connectivity while subtly defining functional boundaries.
❋ Materiality & Display
A combination of neutral finishes and warm timber tones creates a clean backdrop that allows product displays to stand out. Custom shelving and feature installations are designed to highlight key elements while maintaining a cohesive visual language.
❋ Lighting Approach
Lighting is used both functionally and experientially, enhancing product visibility while adding depth and atmosphere. Feature ceilings and integrated lighting elements contribute to a distinctive spatial identity.
